Did you know that in 2019 people started to buy less make up  and more natural skin care products? According to @ndp_group data (an American market research company) “The skin care category continued to experience growth that narrowed the gap between it and the makeup category.

In 2019, skin care sales reached $5.9 billion with natural products as the top growth contributor . Natural skin care brands represented 30% of total skin care and sales grew by 14% over 2018. ” Larissa Jensen, vice president and beauty industry advisor, The NPD Group, stated, “‘Natural’ is a big buzz word in many industries, especially beauty—in terms of product ingredients as well as consumers looking to achieve a more natural look”. (info taken in article Global Cosmetics Industry).

Less make up , more natural skin.